Collective Media is introducing a tool that allows publishers to create and manage their own ad networks.

The Ad Network Management Platform avails tools to publishers that Collective Media has long used to manage its own network. The platform allows for both behavioral and contextual ad targeting.

Publishers that use the tool will also have access to Collective Media's network advertisers.

AMP will be integrated with DART for Publishers from DoubleClick and Salesforce.com through APIs, for forecasting and reporting functions.

The system is already in use by quadrantOne, the newspaper collective founded by Gannett, Hearst, Tribune and The New York Times Co.