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Coke's Kruse Speaks of Online Promotions, Teens

iMedia: Coca-Cola’s Carol Kruse

iMedia interviews Carol Kruse, Coca-Cola's group director for interactive marketing. The beverage company has been using online media especially for extending and increasing the interactivity of promotions. Coke has shown particular success in attracting teens online.

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Coke's Kruse Speaks of Online Promotions, Teens

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