While Coke may not be as close to Pepsi in its ability to use the Internet as smartly as Pepsi (see post below), they have seen some success in driving traffic to their site to view the new campaign. According to Doug Rollins, "Coke…welcomed five times its average traffic last week" as the soda marketer launched an online promotion including placements on AOL and MSN.

Trouble is, Coke has buried the spots several levels down their web site. I'll make it easy:

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[via AdWeek]