MediaPost: Coca-Cola Would Like To Teach The World To Download In Perfect Harmony

Music download services - of the legal variety - continue to rack up promotional sponsorships from major brands. The newest bandwagon rider is Coca-Cola, with its Sprite brand coming to a general agreement with Musicmatch. Details of the agreement between Coke and Musicmatch remain murky, perhaps because the Cola giant hasn't yet figured out the details of the Pepsi-iTunes deal it's attempting to copy.