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CognitiveData, Marketsmith Offer Analytics

CognitiveData and Marketsmith are partnering to incorporate CognitiveData's IntelliDress software into Marketsmith's Sightsmith analytics service, the companies announced yesterday, DM News reports. CognitiveData says the combined system will help multi-channel marketers save money on mailing costs and streamline their contact management strategies.

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CognitiveData, Marketsmith Offer Analytics

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