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CNN: TV Viewership Leaking onto Web

CNN: Study: Web rivals TV for coveted eyeballs

The leakage of young males from TV to the Internet is getting mainstream coverage. CNN covered the Online Publishers Association's (OPA's) gleeful comments about the newly visible trend coming on the heels of Nielsen research showing that TV ratings are slipping in the key demo. The story centers on a study done with the OPA and comScore.

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