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CNN, Time Merge Biz Sites, Rely on Online Advertising

Time Warner's CNN and Time Inc. have re-launched CNNMoney.com with content from Time's business and finance titles, abandoning subscriber-only models to instead rely on advertising, reports ClickZ. CNNMoney.com will now carry Fortune, Fortune Small Business, Business 2.0 and Money content. The combined non-duplicated audience of the various sites involved was 9 million unique visitors in November 2005, according to Nielsen NetRatings. The re-launch will be backed by an online and offline ad campaign, mostly on Time Warner properties.

New ad opportunities on the revamped site include a 728×210 "super rectangle" at the top of the home page and a 336×600 half-page ad along the right column - each served no more than one day per week to preserve the unit's impact, according to ClickZ.

In addition to contextual targeting, the site offers company, daypart and geographic targeting. CNNMoney.com also sells pre- and post-roll video spots synchronized with a 728×90 banner on streaming video content from CNN.com's broadband network.

Ads targeting advertisers are running on several trade publications. Print and TV campaigns will break in the coming weeks.

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