CNN is emphasizing multiplatform opportunities along with its television ad inventory during this month's upfront, writes ClickZ. CNN is showcasing its capabilities in online, wireless and mobile markets, alone and in combination with TV campaigns, according to Greg D'Alba, COO of CNN ad sales and marketing. CBS has said its newly launched "innertube" broadband video network would also be part of its upfront presentations, as did ABC with "My ABC."

A new class of consumer is "accessing content at home, at work, at the mall, during their commute - on every device imaginable," he said. "Advertising packages that succeed in combining those distribution outlets to maximize the client's exposure and reach the consumer on multiple touch points are the ones that will succeed."

CNN's digital inventory includes streaming video, wireless, podcasting, VOD, digital-only special features and high-profile positions like CNN.com homepage roadblocks.