To bring its news brand to people wherever they might be, CNN has re-launched its mobile site as a free service supported by ads, reports MediaPost.
The site will allow people to sign up for breaking news alerts via SMS. It will also feature a searchable news archive, correspondents blogs and a mobile-friendly two-minute video news update each hour.
That video show will have pre- and post-roll spots from Lexus, CNN Mobile's first advertiser. Lexus will also put up banner ads on the site. The carmaker has signed up for the first month of the site under the deal, which was put together by the Zed agency.
CNN's parent company, Time Warner, has plans to roll out mobile sites for other media properties, such as Cartoon Network, throughout 2007.