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CNET: Now Infused With Behavioral Targeting!


Pushin' Macs on
a Lenovo review

CNET has redesigned in hope of offering advertisers better bang for their buck. Marketers may now behaviorally target audiences during relevant steps within the comparison shopping process, reports MediaBuyerPlanner.

The site also added more video, along with appliance and kitchen gadget reviews, writes BtoB. Increasing sophistication and use of computers in products like built-in ovens, dishwashers, refrigerators, stoves, and washers and dryers made the addition an obvious fit, the company says.

CBS acquired CNET Networks for $1.8 billion earlier this summer.

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