CMT (Country Music Television) has joined its sister networks MTV's and VH1's broadband channels - MTV Overdrive and VSPOT - and has officially rolled out its own video network.
CMT's Loaded broadband channel is focused mostly on music, featuring 500 exclusive artist performances, 2,200 country music videos and 10,000 videos of various other genres, writes MediaWeek. It will also offer as a centerpiece CMT's Studio 330 Sessions - raw studio performances from CMT's Nashville studio. AT&T has signed on as Loaded's charter sponsor.
With a free, ad-based model, Loaded hopes to attract new and current CMT advertisers, in addition to AT&T's Blue Room music video site, writes MediaPost. AT&T is the exclusive sponsor of Studio 333 Sessions; its ads also precede video streams throughout the site. Other initial advertisers include Nationwide, Pfizer and Fruit of the Loom.
The site offers five main video-heavy channels: news, music, TV, movies, and highlights from across the network. Taking advantage of the user-generated content trend, Loaded will also offer access to unseen videos from the network's "Country Fried Home Videos."
