Ad Age: Battle for the Streets: Marketers vs. Ad-Weary Consumers

Ad Age put together a decent review of the battle against clutter, with some cities becoming so stifled with guerilla marketers, outdoor advertising and street hawkers that a simple walk outdoors can be akin to surfing on AOL. Consumers and governments are revolting against additional clutter. Advertisers - especially those hoping to funnel ad budgets into easily commissioned media pools - question the effectiveness of the non-traditional media tactics.