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Disney Property Club Penguin Grew 329% in Past Year

ClubPenguin.com, which Disney this week announced it had acquired for a minimum of $350 million (and up to $700 million), was the 131st most visited website in the US in June 2007, according to Hitwise data, reports MarketingCharts.

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Also according to Hitwise:

  • US traffic to ClubPenguin.com increased 329 percent from June 2006 to June 2007 - and 56 percent so far this year: from January to June.

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  • Among a select group of virtual-world websites, ClubPenguin.com received the third most visits for June 2007.

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  • Among such sites targeting 6-14-year-olds, Club Penguin is second only to Webkinz in share of visits; Stardoll and Habbo Hotel are third and fourth, respectively.

MarketingCharts offers up more info on Club Penguin here.

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