Mr. Kidder, beatific
Ad network performance tracker Clickable raised $14.5 in Series B financing. The round was led by Founders Fund and supported by Union Square Ventures and FirstMark Capital.
Put on the spot about Clickable's merits, Principal Justin Fishner-Wolfson of Founders Fund said its services "allow users to track and manage campaign performance across multiple ad networks with a comprehensive, easy-to-use dashboard." Fishner-Wolfson shall join Clickable's board of directors.
Clickable has raised $22.5 million in 12 months. On the Clickable blog, CEO and co-founder David Kidder explained the company's future plans thus, "We intend to deploy our capital to the exclusive benefit of our paying customers to whom we passionately listen, and follow their voice down a disciplined and rapid path of product innovation and execution."
A press release about the funding round explained Clickable hopes to better promote its ad offering to small and mid-size marketing firms.