Chrysler Group has implemented a new click-to-call technology on its website to allow a more seamless connection between visitor and dealer, writes DM News (via MediaBuyerPlanner). Chrysler's website has a Build & Price feature which lets visitors get pricing information about different configurations on a vehicle, but when the feature failed in answering a specific question, those visitors tended to abandon the site.

To reduce abandonment, Click to Talk connects visitors to a live Chrysler contact center representative. When a visitor clicks the feature, a box opens in which they enter the phone number as well as when they want to be contacted. The visitor can also talk with a rep via computer.

The call center can transfer the visitor directly to the dealership if the visitor desires - and, according to Chrysler, 80 percent of the calls generated through the new technology were put through to a dealer. Fifteen percent of those closed a sale.