NYT: With each technology advance, a scourge

Click fraud joined the pantheon of spam and spyware as popular internet bogeymen, as The New York Times published a derivative piece covering the topic generally. The piece mentioned the seminal Times of India piece that brought a great deal of attention on the practice of creating phantom clicks to cheat search engines and their advertisers. Overture, Google and the smaller search engines have all carved out small staffs to try to uncover and fight the fraud where they can.