The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed

Click Fraud Index: Fraud Less Than Expected

The click-fraud rate is around 14 percent, on average, less than the oft-suggested 20-35 percent, according to a new report from Click Forensics, which released its first Click Fraud Index in March, reports The monitoring firm said more than 90 percent of click fraud originated within the United States and Canada.

The average click-fraud rate across search-advertising industries is 13.7 percent, according to Click Forensics. It also reported that click fraud was far less on tier-one search providers such as Yahoo and Google - 12.1 percent - than on tier-two or tier-three providers: 21.3 percent and 29.8 percent, respectively.

The average cost per search term in the first quarter was $4.75 for the top key terms across the five biggest search-advertising industries: retail, financial services, health and fitness, technology and entertainment, Click Forensics said.

Related story:

- Firm Readies Free Click Fraud Detector


Related Topics


Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research