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Click Fraud Called Rare in U.K.

Adverblog points to The Financial Times' canvas of how deep the click fraud problem extends in the search engine marketing industry. According to the reporter, it's not that big a deal just yet, with fraudulent clicks spoiling a very small minority of campaigns. Companies like Google have been giving refunds when complaints have been lodged, but even in getting paid back, companies find their marketing data in complete disarray.

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