The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed

Click Fraud Called Rare in U.K.

Adverblog points to The Financial Times' canvas of how deep the click fraud problem extends in the search engine marketing industry. According to the reporter, it's not that big a deal just yet, with fraudulent clicks spoiling a very small minority of campaigns. Companies like Google have been giving refunds when complaints have been lodged, but even in getting paid back, companies find their marketing data in complete disarray.


Related Topics


Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research