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Clear Channel-Google Deal Gives Local Advertisers Priority

Clear Channel Radio's Online unit Wednesday announced that it has selected Google as its exclusive search partner for its network of more than 1,100 radio station websites, reports MediaBuyerPlanner. The agreement provides Clear Channel Radio listeners with the chance to use Google's search engine without having to leave the radio station site. Clear Channel's local advertisers will also benefit from the deal, as they will have the option to have their advertisements showcased first, followed by Google's sponsored links and web search results.

Clear Channel Radio will implement AdSense for search, AdSense for content, and Google's web search. AdSense for search and search will launch immediately; AdSense for content will launch shortly thereafter. Google web search is currently available on over 1,100 Clear Channel Radio station websites.

Clear Channel's radio sites deliver on-demand content and original video and audio programming to nearly seven million visitors each month, according to ComScore/Media Metrix.

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