A beta version of a Videos on Demand feature will be available on 16 of Clear Channel Radio's Online Music & Radio websites from stations in New York, Los Angeles, Boston, Washington, D.C., and St. Louis, the company announced Monday, reports MediaBuyerPlanner. Visitors can access a video vault of thousands of artist videos from 40 labels, and can also participate in features such as the Video Challenge, in which they vote for their favorite artist video. A Buy CD link and a Share Video viral component will also be included.

Advertisers eventually will be able to purchase 15-second video ads that play prior to the music videos.

Individual stations can customize their site by featuring specific artists and cross-promoting on-air personalities. Clear Channel will extend to Videos on Demand program over other radio-station websites throughout the year.