Clear Channel Radio has unveiled Marketing Solutions, a marketing-consulting unit headed by EVP Greg Glenday, formerly VP/Director of Sales for Clear Channel Radio Sales, reports MediaBuyerPlanner.
The unit shall "will work collaboratively with large national advertisers and agencies early in the communications planning process," according to Clear Channel, which added Marketing Solutions already "[provides] customized executions to major brand marketers."
"There's a real need for fresh ideas that demonstrate radio's true value as an advertising and branding platform," stated Glenday. "In the end, our ultimate goal is to produce outstanding results for our customers."
