Claria is announcing today that it has created an analytics program, called Web Intelligence Center, to complement its previously announced BehaviorLink behavioral targeting network, Media Post reported. The new service, like BehaviorLink, will rely on data collected from the 40 million people who have downloaded Claria's ad-serving software.

Claria already offers similar reports to its adware clients, but with this undertaking will now also provide such information to publishers. Both services will officially launch at the end of the month.

The web analytics program will provide information about consumer activity to publishers and marketers - both the 200 advertisers who have signed up with BehaviorLink and the adware advertisers. For example, Claria will be able to tell marketers what percentage of visitors to its site also visited specific competitors' sites.