Citizen Image, a user-generated “photojournalist” firm, has joined Mochila as yet another premier content provider.

The partnership builds upon recent liaisons with Reuters and Belo, also premier content providers.

Like preceding partners, Citizen Image will participate in AdMatch, which enables online publishers to both buy and syndicate content at no cost, in exchange for a percentage of the accompanying ad revenue.

CEO Keith McAllister of Mochila calls the Citizen Image relationship "a tremendous step towards the growth of our photo library […] indicative of the demand for all forms of content, professional and user generated," reports CMSWire.