Can't touch this

Exercising an abundance of caution, financial services provider Citi says it has no interest in marketing involving social networks or consumer-generated content, reports MediaPost.

The company is reportedly shying away from allowing people to play with its logo or other materials, out of a desire to protect the Citi brand. That's born largely out of the emphasis on attentive branding within the corporate culture. The company's CMO, Lisa Caputo, says constant repetition of the marketing message is the core of Citi's marketing strategy.

Social networking sites will also not be seeing any money from Citi any time soon. Caputo mentioned Facebook as being of "particular concern," but the nature of that concern was not expressly explained.
A newly-launched campaign, themed "Let's get it done," is the current - and apparently all-encompassing - focus of the Citi marketing team.