A user-generated online talent show for the Circus of Awesome, intended to promote a mint-flavored candy by Hot Tamales, was so well-liked by Heavy.com audiences that the network is turning it into an original series, according to Inside Branded Entertainment.

The Circus of Awesome, a contest in which participants could showcase unique talents, has been streamed over 3.5 million times by over 1 million unique viewers.

Heavy's VP of programming, Jason Marks, calls this the first time Heavy.com has taken a branded entertainment campaign built for an advertiser and turned it into an original series on the network.

The series will be hosted on channel 1516 in the Heavy.com network.