Internet Retailer: Circle K re-tools web site to focus on local store promotions
Ecommerce hotspot
As companies like Avenue A continue to try to develop measurement technologies to determine online-advertising-to-offline-sales rates, companies with widespread bricks and mortar retail locations are exploring the art of driving offline traffic through their sites. Circle K just retooled its site to focus on local store promotions, providing offers and information based on a viewer's local Circle K options.
