On February 9th, the largest U.S. wireless carrier, Cingular, opened its concert series, Cingular Sounds Live, designed to generate content specifically for the mobile environment, writes MediaBuyerPlanner. The company will produce and host a series of regular music events around the country and offer taped footage from each event to customers.

Cingular plans to launch an on-demand streaming video service, Cingular Video, in which users can access concert highlights on their 3G-compatible wireless phones. The first invitation-only concert debuted in Los Angeles and featured Reggaeton artist Daddy Yankee and The Pussycat Dolls.