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Cinema Advertising More Acceptable Than Internet Advertising

Press Release: American Cinema Audiences Are Younger, More Affluent and Surprisingly Receptive to Pre-Movie Advertising

Among the many other findings in this study, one finding stood out: movie theater advertising is more acceptable than Internet advertising. This is suprising to me since there has been so much coverage on the negative aspects of pre-movie advertising.

Full study here.

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Cinema Advertising More Acceptable Than Internet Advertising

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