Internet Retailer: Chrysler aims to drive shoppers to the web

Bonita Stewart, Chrysler's director of brand communications, called the web the "best thing that has happened to this industry," citing the carmakers successful use of the Internet in launching new cars, advertising generally and generating dealer leads.

"The Internet is the glue, the integrator, that allows us to provide a richer brand experience for the consumer," said Stewart. She told the eTail 2004 East conference that Chrysler was increasingly using other media, like print, to drive people to the web, using the Internet as the common waypoint among the different media in integrated campaigns.