Revolution: Chrysler launches integrated campaign for Voyager

Chrysler will launch a new microsite (not up yet) to go along with its integrated marketing efforts in the U.K. behind the new model of Voyager minivan. Steve Gray, Chrysler's British marketing director told Revolution that all-stops-pulled effort, ranging from print to direct mail directing traffic to the site, makes sense since the Voyager is Chrysler's flagship product in England. The campaign was created by Langham Works, a British agency.