ClickZ: Chrysler Reports Big Brand Lift on Advergames

Chrysler reported that its Dodge brand saw a 25 percent awareness boost among players of its Race the Pros advergame. The Wild Tangent-created game, promoted on the Fox TV network, also lifted purchase intent almost 20 percent. Chrysler's VP of marketing told the Jupiter/ClickZ Ad Forum audience that "Our fastest growing area by far is in the Internet… you can take a risk, learn from it quickly and move on."