Internet Retailer: Chrysler builds new web connections to rev up dealer-customer relations

Having now to compete with third party Internet sites specializing in matching prospective auto buyers with the right car at the right price, Chrysler is embarking on a new web effort to link its branding sites to its dealership sites, finally getting on the ball with providing the inventory availability and pricing information that has long been missing from manufacturer sites.

The effort, run by Organic Online, will include the building of a large customer database that will allow Chrysler to take advantage of data created by individual customer searches and site paths.