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CNN and Chrysler are expected to announce today a multimillion-dollar ad deal that includes not only TV and print but also online, broadband, wireless, podcast, video-on-demand and interactive TV components, writes MediaPost. Chrysler will be the exclusive sponsor of Time magazine's "Person of the Year" issue, and the deal revolves around CNN's coverage of that issue.

For one, Chrysler will be the exclusive sponsor of CNN's interactive TV broadcast of "Person of the Year." Users will be able to access candidates' profiles on CNN.com via streaming video that has a 30-second pre-roll commercial by Chrysler.

The profiles will also be available in podcasts available at CNN.com or iTunes.com. The podcasts will begin with a five-second Chrysler sponsorship message and end with a 30-second tribute to Walter P. Chrysler, a former Time "Person of the Year."

Each week, CNN will introduce two interstitials profiling the candidates, followed by Chrysler sponsorship billboards that direct viewers to CNN.com and TIME.com, where Chrysler banner ads will run alongside "Person of the Year" content and refer to the interstitials, online polls and broadcasts.

"Person of the Year" content will also be available through CNN To Go, allowing users to receive information via wireless devices and send text-message votes to CNN.