Ad Age: Chrysler Splits with Arnell Group

Face launched
only a thousand
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In covering the story a couple weeks ago, when Chrysler admitted that its Celine Dion strategy has been wrong all along, and that the agency had been against it from the beginning, the only odd part of it was that somehow the agency hadn't been blamed for the problem. But we wrote too early. The other show dropped, and indeed, Arnell is being fired.