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Chitika's Comparison-Shopping Banners Getting Clicks

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The New York Times ran a feature on Chitika's eMiniMalls contextual dynamic banners (reported on last month), which are miniature shopping comparison pages - with prices, product reviews and links to merchants (via MediaBuyerPlanner). Upromise.com is one of a handful of sites testing eMiniMalls. Chitika said early results suggest that people click on more than one percent of the ads they see - double the average for banner ads. Users can click on different tabs to view various features of a product (see sample) without being driven to another site.

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