The new unit

Blog advertising company Chitika has released a viral branding unit designed to get people talking about brands right inside the ad.

The unit acts as a vessel for banner ads or video. Components include tabs for commenting on the brand or product, and the ability to rate and share opinions across social networks of choice.

Additionally, the unit has targeting capabilities that perform well at the site, category and keyword levels.

Chitika provides detailed analytics reports that summarize metrics like impressions, clicks, number of comments and votes.

View a sample of the ad here.