Chevrolet will be the exclusive sponsor of AOL Music Sessions, the in-studio performances of AOL Music, MediaPost reports. President of AOL Media Networks Mike Kelly is quoted as saying, "Using our programming as a defining strength, we're creating highly sought-after areas on the internet that advertisers can be a part of." The deal may be worth around $5 million.
The Chevy partnership is among several preferred sponsorships, including AOL's deal to deliver weekly online recaps of "Desperate Housewives," which is sponsored by General Motors' Buick.
