YouTube and Warner Music partnered to show New Year's concerts from around the world, and Chevrolet sponsored the worldwide online campaign.

For the promotion, YouTube provided video from some of the site's personalities such as Boh3m3, Smosh and Terra Naomi, while Warner Bros. provided content from New Year's concerts in New York, Los Angeles and Scotland, MediaPost reports. Concert footage included performances by acts such as Panic! At the Disco, Paolo Nutini, The Flaming Lips and the Goo Goo Dolls.

The concert videos were uploaded directly from the venues, as the events occurred, with ShoZu-enabled mobile phones.

Chevy's exclusive sponsorship from Dec. 31 to Jan. 1 was one of first attempts to forge a real-time global online campaign, something that YouTube makes possible with its worldwide reach and image-based lingua franca.