Email marketing firm CheetahMail has acquired web analytics provider Harvest Solutions, in a bid to integrate the email and web analytics and reporting solutions of the firms and offer them to customers separately or bundled, DM News reports. "A lot of our customers are looking to buy this as a one-stop solution, and these are the two things - web analytics and email services - that customers logically can buy together," Matthew Seeley, president of Database marketer Experian's CheetahMail, is quoted as saying.

In April, a Jupiter Research report noted that 41 percent of marketers plan to use tools incorporating click-stream data into their email marketing efforts. Harvest Solutions' offerings now will be offered under the SiteClarity name. Terms of the deal were not announced. The purchase is part of a $2.5 billion Experian strategy to buy complementary technology firms.