AdWeek: Publicis, Charmin Win P&G Super Bowl Contest
Whipple: Turning
in his grave
In a strange internal contest reported here earlier, Procter & Gamble chose a spot by its Charmin toilet paper brand to run in the Superbowl. The parent company will not supplement the brand's media budget, but will rather make the brand managers reapportion existing spending.
Charmin will spend a high percentage of its budget on a 30-second message to hundreds of millions of football fans, very few of which are in charge of household toilet paper purchases.
