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CellySpace, AFP Serve Ad-Supported Mobile News


Licensed content from Agence France-Press (AFP) is now available to sites that publish content for mobile readers — the result of a liaison with mobile tech firm Skycore.

Beginning today, news and magazine producers can purchase AFP news stories in Multimedia Messaging Service (MMS) format via Skycore's Cellyspace platform. Clients may select levels of frequency, time of day, and amount of new content in each MMS.

The service also offers ad-support and sponsored feed options. Publishers can add pre-roll or post-roll "slides" in each MMS. Links may be embedded, so conversions can be tracked. (Notably, a survey found 88 percent of mobile users in the United Kingdom will endure pre-roll mobile ads in exchange for free content.)

Cellyspace charges $2.99 per month to the mobile phone bills of end users. Revenue is shared between itself, carriers and publishers.

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