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Celebrity Finds Success with Viral and Online Marketing

Ad Age: How an Island Def Jam Artist Was Launched

Singer-songwriter Fefe Dobsen went from obscurity to a top ten artist on MTV's TRL in fewer than two months with the help of some smart online and viral marketing. 360 Youth helped the singer get in front of teens and college students with in-school promotions, database marketing, catalog marketing, a contest and email marketing.

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Celebrity Finds Success with Viral and Online Marketing

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