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Cedergren to Head AKQA Amsterdam

Martin Cedergren has been hired by AKQA to serve as executive creative director in its Amsterdam office, reports AdWeek.

Cedergren previously served as creative director at the Swedish agency Forsam & Bodenfors, where he worked for 15 years. AKQA's Amsterdam office will handle work from Nike, Diageo and Unilever and also go after new European clients.

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