The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

CBS to Launch Broadband Channel before Upfront

CBS hopes to claim the multiplatform spotlight early this year by debuting - as soon as today - its anticipated broadband video player on an ad-supported free broadband channel before the upfronts begin in two weeks, according to sources close to the matter, writes Broadcasting & Cable (via MediaBuyerPlanner).

The channel - which would follow second only to the broadband streaming channel that ABC launched four weeks ago - will run full-length episodes of mostly original material as well as some content connected to current CBS programming. The network is testing various pricing strategies.

CBS executives have mentioned the broadband channel but all said it would most likely launch during or after the upfront presentations.

Search

Related Topics

Advertisement

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research