CBS SportsLine.com, which recently added video content from its TV properties, is launching an ad-supported casual games channel, reports Mediaweek (via MediaBuyerPlanner). The gaming channel will feature 12 games, such as Full Throttle Speedway and classics like Chess and Texas Hold 'em, available to users for free. Advertisers have not been announced, but the plan is for games to contain embedded ads, such as logos integrated within the bull's-eye in the darts game, rather than banners and skyscraper units.