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CBS Making Another Interactive TV Foray

Unbowed by the failed WebTV experiment with Microsoft, CBS is set to start up another interactive television project, this time with tech firm GoldPocket, according to MediaWeek. Some shows, like Survivor, will provide interactive elements that will first be available only on CBS's internet site. Later, the firms plan to have the interactivity spawned from televisions that are equipped with special set-top boxes.

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