CBS.com will provide audiences with downloadable podcasts of CBS TV and online programs through what it is calling CBS Netcast, iMedia writes. "Podcasting has become one of the fastest growing programming and promotional tools in media today, and with this dedicated site we plan to be part of this new medium in a big way," according to Larry Kramer, president of CBS Digital Media.
Nancy Tellem, president of CBS Paramount Network Television Entertainment Group, states, "This new platform takes us another…step into television's future, where new media and technologies will expand upon and enhance the relationships established by the Network content."
