CBS, aggressively pursuing new marketing opportunities as the line between TV and the internet blurs, has announced that it will broadcast a micro-series of seven, one-minute-or-less installments, which will air during the first-act commercial break of CSI: Miami on Jan. 24 and finish during Criminal Minds on Feb. 1, reports the Associated Press (via MediaBuyerPlanner). The show, titled The Courier, tells the story of a man risking his life to rescue his kidnapped wife.
After airing on TV, episodes can be seen on cell phones via Verizon's Wireless V Cast service. They will also appear online, where an interactive story line includes clues and a sweepstakes to win a car; Pontiac is the sole sponsor of the series.
The website currently shows seven short video clips, presumably from each of the episodes, along with short summaries, such as on the first clip: "Subject still at large. Last seen traveling east on I-10 in a black Pontiac Torrent. Compiling data now. All agents report ASAP. Await further instructions. Watch this space."
