MarketingVOX: The Voice of Online Marketing | MEDIA KIT | NEWS TIPS

CBS, Verizon Partner for Mobile Big Brother


Catch it on the third screen

CBS and Verizon have partnered to bring Big Brother 8 on its own dedicated V Cast channel, reports AdWeek.

The V Cast Mobile TV channel will air live, continuous footage from the Big Brother 8 house. It will be free to existing V Cast subscribers. MediaFlo, which specializes in streaming and simulcasts, will be powering the V Cast platform.

Other mobile content available includes photos, text alerts and daily recaps of activity inside the house.

Related Topics

wireless marketing
co-op marketing & partnerships
cross media
major brands
entertainment

Search

VideoEgg
sponsor
E-Mail This Story email this story «

Subscribe to MarketingVOX|News

MARKETING JOBS