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CBS Strikes YouTube Deal for March Madness

Though Sumner Redstone's Viacom is suing YouTube, another of his companies, CBS, has yet again inked a content deal with the video-sharing site.

CBS and YouTube will be offering a CBS Sports NCAA Tournament Channel on the video-sharing site, Paid Content has learned. The March Madness channel is sponsored by Pontiac and was launched on Thursday to coincide with the start of the men's NCAA basketball tournament.

Clips on the channel will include highlights and game recaps, but unlike most YouTube videos they will not be embeddable, and so the clips cannot be placed on other blogs and websites.

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